There's a false binary inside most AI procurement decisions: do we buy a tool, or do we engage a consultancy. The honest answer is almost always "both, in this order", and the order matters more than people realise.
Buy the tool first when…
…the use case is well-understood and the tool is mature. Customer support triage, meeting transcription, sales-call analysis: these have several good SaaS options. Don't pay consultancy rates for a problem that has a $40-per-user-month answer.
Bring in consultants first when…
…you don't know which use case to attack. Workshops, prioritisation, and design work pay for themselves by stopping the company from buying three overlapping tools that solve the wrong problem. Six weeks of consultancy is often cheaper than 18 months of failed SaaS adoption.
Do both when…
…the tool is part of the answer but needs integration, change management, or significant data work to land. This is where most enterprise programs actually live. The tool licence is the cheap part. The deployment is the expensive part.
wiity runs all three motions because the decision changes by use case, not by company. If anyone tells you their answer is always "buy our SaaS" or always "hire our consultants", you're talking to a sales team, not a partner.